Opposite Day

25 January 2020 all-day

A hammer about to hit a screw and a screw about to have a wrench used on it


Opposite Day which is held annually on January 25th is a fun way to mix things up on social media.

Posting photos and stories about how your brand did something in an opposite fashion that day are likely to make for some fun social media posts and you can invite your followers to post their photos and comments about what they did opposite that day using the hashtag #OppositeDay. This could be a great opportunity to showcase how different your brand is from your competitors, and that you are opposite them not just on Opposite Day but every day.

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